To me, the original poster for the film Rabbit, Run seemed too dull and a product of the times in the context of film making. As a personal project I redesigned the film poster to better reflect the various natures of the character and the how the feel of the film is reflected in the poster in the same way that a book is reflected in its cover.

The book written by John Updike was complex, filled with details of Rabbit that painted a picture of a man who didn't want to be the person he had ultimately become. As a fan of the book series I took it personally that the visually accompaniment was not well matched with the content of the story.